Sony will cut many lines of Xperia smartphone to increase profits ?
Over the past five years, Sony's Xperia smartphone has seen a significant drop in sales, which has affected overall mobile profitability. Recently, Sony has confirmed that it will cut its mobile division to focus on profitable future.
Some years ago, Sony Mobile announced plans to cut its Xperia smartphone portfolio and consider focusing only on the lucrative lineup. This means that the company will "kill" the popular low-cost smartphone series and will hit the premium segment with the Xperia X series beginning in 2016.
From time to time, the Xperia smartphone segment has shown signs of recovery. Nevertheless, Sony Mobile is still keen to narrow down its mobile portfolio in an effort to increase overall profitability. Xperia X3's video has appeared on Xperia X3 this past weekend, but now it's more advanced, the Xperia XA3 Ultra.
This is a unique Xperia XA3 Ultra video rendered by Mysmartprice combined with information and images leaked from the popular Twitter account @OnLeaks. Similar to the Xperia XA2 Ultra, which is identical to the XA2, the Xperia XA3 Ultra also appears to be very similar to the Xperia XA3 that leaked yesterday.
Accordingly, the Xperia L series may be "dead", while the Xperia XA also "heats less", only the Xperia XZ line is in the safe zone.
Sony is expected to sell about 10 million Xperia smartphones by the end of 2018, compared to Sony's 13.5 million units in 2017 and 14.6 million in 2016.